What can new business owners expect when launching a brand – with Cindy Poiesz of Supernola


Although still a relatively small brand, Supernola has taken the snacking world by storm. Focused on good-for-you ingredients, and promoting a healthy balanced lifestyle, they exude all the qualities an upcoming brand needs to succeed – especially during these trying times. This week on Beyond the Shelf, we spoke with Cindy Poiesz, the co-founder and CEO of Supernola. She shared with us how they have created a superfood-packed snack that ticks a lot of the boxes that modern, wellness-focused consumers are interested in. She also gave us tips on what young entrepreneurs should expect (and plan for) when starting their own food & beverage brand, as well as their best practices for adapting to an ever-changing market.

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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