What can new business owners expect when launching a brand – with Cindy Poiesz of Supernola

Although still a relatively small brand, Supernola has taken the snacking world by storm. Focused on good-for-you ingredients, and promoting a healthy balanced lifestyle, they exude all the qualities an upcoming brand needs to succeed – especially during these trying times. This week on Beyond the Shelf, we spoke with Cindy Poiesz, the co-founder and CEO of Supernola. She shared with us how they have created a superfood-packed snack that ticks a lot of the boxes that modern, wellness-focused consumers are interested in. She also gave us tips on what young entrepreneurs should expect (and plan for) when starting their own food & beverage brand, as well as their best practices for adapting to an ever-changing market.

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

To stay up to date on all new episodes, subscribe to Beyond the Shelf on SpotifyApple PodcastsStitcher, and iHeartRadio.

Also, please follow us on FacebookTwitterInstagram, and LinkedIn