How important is a digital marketing strategy? with Wendi Liechty of KWSM: A Digital Marketing Agency


It’s no secret that digital marketing, in particular social media platforms, has the ability to change and transform at an exponential rate. And because of that, brands often struggle with keeping up-to-date with current digital marketing trends. One of the best ways to ensure your company stays on top of their marketing plan is to create a thorough and efficient strategy. This week on Beyond the Shelf, we sat down with Wendi Liechty from KWSM: A Digital Marketing Agency to discuss recent trends in digital marketing, the importance of creating (and sticking to) a strategy/plan, as well as common mistakes that brands make when creating and promoting content.

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

To stay up to date on all new episodes, subscribe to Beyond the Shelf on SpotifyApple PodcastsStitcher, and iHeartRadio.

Also, please follow us on social media: FacebookTwitterInstagram, and LinkedIn.