Exploring the versatility and complexity of bitters with Genevieve Brazelton of The Bitter Housewife

Despite being considered a bar staple, bitters are often a very misunderstood product. What exactly are they? And how has the market for them changed over the past ten years? This week on Beyond the Shelf, we spoke with the Co-Founder and CMO of The Bitter Housewife, Genevieve Brazelton. In this episode, Genevieve gave us some much-needed insights into the bitters market, as well as walked us through the process of how they are made. We also discussed the ever-growing non-alcoholic spirits/beverage market, and how consumer interest in better-for-you options is changing the industry.

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Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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