Why brand education is important with Éva Pelczer of Del Maguey Single Village Mezcal
In any new or up-and-coming categories within the food & beverage industry, a certain amount of brand education is necessary. This week on Beyond the Shelf, we spoke with the Director of Brand Education at Del Maguey Single Village Mezcal, Éva Pelczer. In this episode, Éva took the time to clarify what the difference is between mezcal and tequila, and to debunk common misconceptions about the popular spirit. Éva also gave us some much-needed background on how mezcal is made, and why it’s important to honor the indigenous communities in Mexico where the spirit is produced. As Director of Brand Education, Éva took the time to explain why it’s important for Del Maguey to educate retailers and bartenders about the history and complexities of their products and how that benefits consumers.
Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.