Utilizing co-branded products to expand an iconic Taiwanese brand with Young Chang of A-Sha Noodles

Co-branded products can be a valuable tool for many food & beverage brands. This week on Beyond the Shelf, we spoke with the Founder & CEO of A-Sha Noodles, Young Chang. Young shared with us how his previous experience in the computer sciences and tech world allowed him to think outside the box in the food & beverage industry. We also discussed what the process was like in bringing an iconic Tawaineese brand to the United States, as well as what sets their products apart from other noodles on the market. Young also gave us some valuable insights into A-Sha Noodles’ co-branded products with companies such as Sanrio and Momofuku.

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Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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