Curating the world’s first eCommerce platform for health & sustainability-conscious shoppers with James Ren of Thrive Market
As the world’s first eCommerce platform for health & sustainability-conscious shoppers, Thrive Market has helped make healthier and more sustainable food & beverage, and grocery items accessible across the country. This week on Beyond the Shelf we spoke with the Director of Merchandising of Thrive Market, James Ren. On this episode, James shared with us how he and his team curate the eCommerce platform’s selection of over 5500 products to align with what their customers care about most. We discussed some of the tools and guidelines the company uses to select new brands for the eCommerce platform to partner with, and how organizing their products into categories helps customers find products that align with their personal preferences. James also shared his thoughts on current food & beverage trends, including the increased interest in convenience, flexitarian diets, and the rise of functional foods/ingredients.
Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, how food can help foster community and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.