How can emerging brands get better distribution – with Larissa Russell of Pod Foods
It’s no surprise that most large distribution systems favor national brands. They have the funding and stable logistical systems that allow buyers to trust them. For smaller, emerging brands, this isn’t always the case. Grocery buyers are less likely to purchase from these brands because of the uncertainty about whether they could consistently stock their shelves due to inadequate distribution systems. This week on Beyond the Shelf, we spoke to Larissa Russell, the CEO & Co-founder of Pod Foods. She shared with us how small brands are often underrepresented on grocery shelves because of inaccuracies in common distribution systems, and how their software helps bridge this gap.
Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.