Using functional ingredients to promote brain health with Jonathan Wolfson of Brainiac Foods

Functional ingredients are not new to the food & beverage world – but over the past few years, an influx of consumers are showing a growing interest in food & beverage products that don’t just taste great but also serves a functional purpose. This week on Beyond the Shelf, we spoke with the Co-Founder & Co-CEO of Brainiac Foods, Jonathan Wolfson. Focused on promoting brain health, Brainiac Foods has a line of snack products for the whole family that is loaded with better-for-you ingredients. In this episode, Jonathan gave us some insights into the ever-growing better-for-you market, and we discussed why brain health is often left out of the conversation when discussing health & wellness in food & beverages. We also discussed how the past three years have shifted consumers’ understanding and interest in functional ingredients.

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Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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