Why taste is key in better-for-you food & beverage products with Kristi & David Vartanian of TiDBiTS Candy

Better-for-you variations of traditionally indulgent food & beverage products have the unique challenge of overcoming shoppers’ misconceptions about the quality and taste of “healthy” products. This week on Beyond the Shelf, we spoke with the founders of TiDBiTS Candy, Kristi and David Vartanian. In this episode, David and Kristi gave us some insights into what led them to create a line of better-for-you candy. We also discussed why candy was late to the better-for-you trend, and why it’s extremely important for them to highlight their product’s simple ingredient lists and great flavor in their marketing efforts.

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Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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