Can influencer marketing work for your brand? with Elle DeFreitas of Wonderkind Co.

Influencer marketing is considered the wild west of the marketing world. It’s a seemingly easy way for brands to connect to their core demographic, but there’s a lot of risks involved. In this episode of Beyond the Shelf, we spoke with the CEO & founder of Wonderkind Co., Elle DeFreitas. They gave us an in-depth breakdown of how influencer marketing works and gave us tips for getting the best ROI when working with influencers. They also shared with us what type of products and categories tend to perform best with this type of marketing, as well as their best practices when it comes to finding the best influencers to promote your brand.


Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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