How to develop your own product – with Ally Murphy of Ally’s Bar

In this episode of Just a Taste, Ally Murphy dishes on how her experience as a professional athlete and knack for not following a recipe that helped her develop Ally’s Bar. Available in three flavors – Original, Carrot Apple Ginger, and Pistachio Cashew Pumpkin Seed – her sweet potato bars are gaining distribution in grocery stores across the Southeast and in bike shops nationwide. In this episode, Ally Murphy shares with us the trials and tribulations of creating your own product, and the things she has learned on the way of creating an upcoming brand and product.

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

To  learn more about Ally’s bar, visit

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