What is the NBA’s secret addiction? with Baxter Holmes of ESPN

What makes a NBA team good? Most would say it be the talented players, the incredible coaching staff, and/or lots of hard work and dedication. And while all of this is true, what if we told you that a simple peanut butter and jelly sandwich is the secret weapon of most NBA teams? This week on Just a Taste, we are thrilled to have renowned ESPN writer Baxter Holmes on to discuss his James Beard Award-winning article titled “The NBA’s Secret Addiction”.  In his article, Baxter explored how PB&J sandwiches became the pregame and postgame food of choice for players and teams across the NBA. 

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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