What is stevia? with Ben Fleischer of Pyure Brands

Stevia is one of the biggest trends in the food & beverage industry, but there is a surprising amount of misinformation about this allusive ingredient. In this episode of Just a Taste, we spoke with Ben Fleischer, founder and CEO of Pyure Brands. We learn what stevia is, what stevia’s place in the sugar reduction movement, and what makes Pyure Brands Stevia different. Ben Fleischer tells us his story of developing the first Certified Organic, Non-GMO stevia, and the process of seeing it through to market penetration. A passionate and focused entrepreneur, Ben Fleischer also discusses the keys to success that have led him and his team to prominence in the alternative sweetener category.

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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