How can you reinvigorate an iconic brand? with Ciare James of Conagra

For classic brands, it can be hard to stay relevant after decades of business. Most brands must revisit their core business model to reflect the changes to the current market as well as consumer’s interest. This week on Just a Taste, we spoke with Ciare James, Brand Director of Frozen Meals at Conagra. She has successfully led efforts to revitalize and contemporize iconic brands such as Hunt’s, Reddi-Wip and most recently, Banquet. Through core business rejuvenation, winning innovation, and compelling communication she has helped bring these classic brands back to the forefront of consumer’s minds.  In this episode we learn more about Ciare James, and what she is doing today to continue to lead Conagra to success.

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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