How can two competing brands work together? with Adam Beane & Erik Havlick of Conagra
How do two previously competing brands come together to build off one another’s strengths? In this podcast, Adam Beane, senior brand manager of Conagra protein snacking group, and Erik Havlick, co-founder and VP of sales for Thanasi Foods, provide firsthand insight into this question as their category-sharing brands – Slim Jim, Duke’s Smoked Meats, DAVID Seeds, and BIGS Seeds – now fall under the same umbrella after Conagra aquired Thanasi Foods. Our guests also dive into the growth of snacking, nuances behind the category, consumer market segmentation, creating a continuum of options for consumers as they mature, and the importance of brands’ identifying and sticking to their brand story.
Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.
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