What questions should you ask your customers? Elliot Begoun of The Intertwine Group

In this episode of Just a Taste, we spoke with Elliot Begoun, who as Principal of The Intertwine Group consults emerging food and beverage brands on gaining distribution, and various other major brand-building concepts. He discusses the importance of identifying your ideal consumer and their unmet need, as well as crafting a consistent and engaging brand persona and story. Elliot also shares with us a few valuable resources for business growth such as qualitative, promotional, and syndicated data. This episode is a must-listen for any small businesses who are having issues getting the ball rolling.

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

To learn more about Elliot Begoun and The Intertwine Group, visit tigbrands.com

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