What’s new in packaging? with Ian Jensen of Jensen Creative Studio

What’s one of the best ways for a brand to stand out? Packaging! Eye-catching packaging is a sure-fire way to grab your customer’s attention, quickly and effectively. But what’s the secret to good packaging? In this latest episode of ChefsBest’s podcast, Just a Taste, guest Ian Jensen discusses trends in packaging design, successful marketing campaigns from popular brands like Coca-Cola and the innovative strategy behind brands like Boxed Water and Warby Parker, with ChefsBest host Scott Curry.

Ian Jensen is an award-winning creative director with years of experience working with brands like TaylorMade, NFL, HBO, REI and more. Visit IanJensenCreative.com to learn more.

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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