What trends should be on the lookout for? with Joe Lupica of SuperSeedz

In this latest episode of Beyond the Shelf, we are joined with guest Joe Lupica, VP of marketing for SuperSeedz. Together we discussed emerging trends in the food industry, tips for entrepreneurs – including why distribution in major grocery stores isn’t always a necessity – and the SuperSeedz story. This episode is a must listen for anyone who is new the industry, and wants to know the in’s and out’s of creating a new brand.

Joe Lupica is a CPG marketing expert. His experience includes managing marketing strategies and initiatives for brands like Penta Water, Emergen-C, SKLZ, and more. For more information on SuperSeedz and Joe Lupica, visit SuperSeez.com.

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

To stay up to date on all new episodes, subscribe to Beyond the Shelf on SpotifyApple PodcastsStitcher, and iHeartRadio.

Also, please follow us on social media: FacebookTwitterInstagram, and LinkedIn