How can you cook smarter, with an app? with Joshua Sigel of Innit

Think about your oven and your refrigerator for a second. What do these items have in common? For one, they’re kitchen appliances. Less obviously, though, they often lack the ability to connect to the internet and your phone, in particular.

Innit is seeking to change this reality. Speaking with Josh Sigel, Chief Operating Officer at the newly launched startup, we learn about the need for bringing digital conveniences into the kitchen through a common platform. Through the Innit app, users can receive personalized meal recommendations, grocery shopping lists, and video preparation instructions. Innit is also partnering with major manufacturers like LG and Bosch to connect its app with appliances in order to optimize the cooking process through, for instance, cutting out the need to manually preheat your oven.

As the world’s first app offering a hands-free navigation experience with Google Home, Innit also allows users to place their phone on the counter and navigate through the app using Google Home without even touching their screen. Pretty convenient when your hands are sticky with bread dough.

In addition to covering neat features of the Innit app, we also go into depth in this episode about the trend toward hyper-delivery in which the frequency of grocery delivery will increase while the quantity per delivery will continue to decrease. Such hyper-delivery affords consumers more flexibility with what kinds of meals they have to choose from while decreasing food waste.

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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