What are some of the challenges around seafood? with Lilani Estacio of Orca Bay Seafoods

Seafood is a notoriously hard sell for consumers at the grocery store. Other than fresh seafood, many consumers have preconceived notions about CPG fish products, including frozen goods. However, there’s a lot more to this category than meets the eye. This week on Just a Taste, we spoke with Lilani Estacio, Head of Marketing and Communications at Orca Bay Seafoods. Together, we discussed some of the myths surrounding seafood, as well as the challenges of getting people to cook it at home. She also shared with us how Orca Bay always keeps their seafood fresh for the consumer.

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

To learn more about Orca Bay Seafood and their product line, visit orcabayseafoods.com

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