How are natural foods changing the industry? with Mark Mallardi of New Hope Network

Mark Mallardi is Executive Director of Strategic Development for the NEXT Data & Insights division of New Hope Network, which combines proprietary knowledge and deep industry expertise to help brands understand and identify opportunities within the natural food and beverage landscape. In this podcast, we get a behind-the-scenes glimpse into the company’s operations, as Mark describes the steps it took when creating a comprehensive blueprint for bringing one South American super fruit to the U.S. market. We also learn how the tide is turning at major CPG companies, as they acquire natural food startups and have outposts in Silicon Valley to keep tabs on innovation in the natural space. Finally, we are reminded that, in order to be successful in the hyper-competitive space of natural products, brands need to have a strong identity and purpose that resonates with their consumers.

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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