What is the history of private brands? with Christopher Durham of My Private Brand

From meeting consumer demand to stretch dollars during the Great Recession to now helping retailers differentiate themselves, store-owned brands have seen notable growth in recent years. However, there still continues to be some rather harsh – but ultimately false – preconceived notions about private brands (in regards to quality, price, and future influence). In this episode of Just a Taste, Christopher Durham, private brand expert, and President of My Private Brand, walks us through the evolution, current state, and possible future of private brands. We also explore such topics as how millennials affect the store brand trend and which marketing strategies work for store brands.

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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