How can established brands be revamped with David Klavsons of King Juice Co.
After many years in business, established brands often have to undergo a strategic revamp in order to keep their finger on the pulse of the industry. For many brands, this can be a make-it-or-break-it moment. However, with meaningful innovation and a concise marketing plan, this revamp can bring forth substantial growth for most established brands. This week on Beyond the Shelf we spoke with the CEO of King Juice Company and Calypso Lemonade, David Klavsons. In this episode, David shared with us why it is so difficult to make zero-sugar lemonade that still tastes good, and how Calypso Lemonade has positioned itself to fill a void within the market. They also shared with us how packaging and branding have helped them see huge growth in business in the past year.
Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.