Creating unique and scalable beverage products with Tom Gibson & Scott Weddle of Flavorman
Once dominated by a handful of national brands, the beverage category has grown exponentially in the past few years. This week on Beyond the Shelf, we spoke with the Director, Flavor Architect and COO of Flavorman, Tom Gibson and Scott Weddle. Flavorman helps beverage brands formulate and develop products, ranging from energy drinks, seltzers, RTD cocktails and more. In this episode, Tom and Scott shared with us how recent innovations and advancements in technology have helped to create more space for unique beverage products. We also discussed why and how flavor is so personal to each and every consumer, and how their process helps brands create scalable beverage products.
Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.