Scaling a plant-based meat brand with Max Elder of Nowadays

Creating a plant-based meat brand that not only fills a void in the market but also serves a larger purpose, is the goal for many modern food & beverage brand managers.  This week on Beyond the Shelf, we spoke with the Co-Founder & CEO of Nowadays, Max Elder. In this episode, Max shared with us how his background and experience in the Humanities helped him gain a different perspective on the plant-based meat alternative market. We discussed how the market has shifted in the past 10 years, and why it was important for them to create a plant-based meat brand with minimal ingredients that could be scaled as the brand grows.

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Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.