How a social strategy can drive business with Nicole Hamzeloo of Thrive Collective

Creating a social strategy that works for your brand takes quite a bit of trial and error.  This week on Beyond the Shelf we spoke with Nicole Hamzeloo, Founder and CEO of Thrive Collective Co. In this episode, Nicole shared her best practices for emerging food & beverage brands that are looking to create a social strategy to help drive traffic to their eCommerce sites. We also discussed the importance of finding what works best for your brand, and why you don’t necessarily have to be active on all social media platforms.

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Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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