Building a socially conscious brand with Rod Johnson of BLK & Bold Specialty Beverages
There is a growing appetite for socially conscious brands. Shoppers want great products that support their communities and initiatives that they care about. This week on Beyond the Shelf, we spoke with the Co-Founder of the socially conscious brand BLK & Bold Specialty Beverages, Rod Johnson. In this episode, Rod shared with us how he and his friend/business partner, Pernell Cezar, created a line of specialty beverages that gives back to communities across the nation and internationally. He also shared how in just a few years their brand gained quite a bit of traction, which landed them partnerships with the NBA and Ben & Jerry’s, as well as why he believes there should be more socially conscious brands.
Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.