How do subscription services work with Paul Kalemkiarian of Wine of the Month Club
Subscription services are one of the most convenient (and fun) ways for shoppers to try new products. With many brands offering a variety of different types of food & beverage products, we can’t help but wonder where this business model started and how they have faired during the past year. This week on Beyond the Shelf, we spoke with the President of the Original Wine of the Month Club and host of the Wine Talks with Paul K. podcast, Paul Kalemkiarian. In this episode, we discussed the history of wine subscription services and how services such as Wine of the Month Club offer customers a unique way to try products that they typically would not buy in-store.
Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.