What’s new in natural foods with Jeff Grogg of JPG Resources

Many new natural food brands often struggle to find their footing in this ever-expanding market.  With trends that are in constant flux, it can be quite difficult for new brands to find a niche within the natural foods market that can offer long-term sustainability. This week on Beyond the Shelf we spoke with Jeff Grogg, who is the Managing Director at JPG Resources. In this episode, we discussed the recent history of the natural foods industry, as well as common pitfalls new brands often fall into. Jeff also shared with us why microtrends (such as trendy ingredient-based products) have a short shelf life, and what sort of macrotrends brands should focus on when creating new products.

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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