Digital Content for Food & Beverage Brands: What to Post and Where

As marketers, we know that there is not a one-size-fits-all strategy when it comes to producing or curating digital content. What works for one social media platform may not work for another. What works well for one brand may not yield the same results for others. Cracking this code is one of the biggest challenges that marketers for food & beverage brands face in the digital space. At the end of the day, finding what works best for you and your brand takes a lot of trial and error. However, understanding not only how each social media platform works, but also what type of content works best on each site is the first step in curating your marketing strategy.

Infographic from ClickDimensions

Do you need help producing content for your digital channels? With turnkey programs for qualifying brands, we can provide digital content featuring our greatest assets—Certified Master Tasters and our proprietary Sensory Attribute Quality Analysis ™—so that brand managers and marketers can tout their greatest asset that consumers care about most: taste. The video and social image content is backed by an earned trust mark that can be utilized beyond the digital landscape including on package and in traditional advertising and substantiates a variety of coveted taste claims. To learn more about our services and our digital content packages contact us today.

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