Engaging Consumers: Why You Should Be Utilizing Videos in Your Digital Marketing Strategy

Video content has quickly become one of the most versatile and engaging assets for marketers. Once sidelined for video-only platforms (such as YouTube or Vimeo), video content can now be utilized and recycled to fit many different placements, such as Stories, IGTV, TikTok, and much more. Video content should be an essential asset to your digital marketing strategy. Depending on your approach, and what your audience is interested in, videos are an efficient and engaging way to disrupt the monotony of static images and blocks of texts.

According to a report from Animoto, consumers have said that their favorite type of content from brands on social media is video – and of those surveyed, 71% have purchased a product or service after watching a video on a brand’s social media page. From recipe videos, to behind the scene glances, and even Q&As – the possibilities for video content in your digital marketing strategy are endless. And the best part? Videos can be extremely versatile. With some editing, a long-form YouTube video can be used on IGTV, which then can be reposted on your main feed, and then chopped up for your Stories. And with some repositioning and revisions, recycled video content can be easily refreshed and can help you engage with your consumers across many different platforms and mediums.

To learn more about how video content can help your digital marketing strategy, check out the infographic below:

Infographic from Animoto

Here at ChefsBest, we believe that video content is a vital asset for food & beverage brands. To learn more about video marketing, and how ChefsBest can help you produce professional-quality video content to promote your food & beverage product, visit Our Services.

To stay up-to-date with trends and news in the food & beverage industry please follow us on social media: FacebookTwitterInstagram, and LinkedIn – and check our previous blog Everything You Need to Know About Video Marketing for more information about video marketing.