Licensee Spotlight: Fleischmann’s Simply Homemade
Fleischmann’s Simply Homemade Cornbread Mix was awarded the ChefsBest Best Taste Award in 2015. Since then they’ve incorporated the award into a variety of their marking efforts including, on-pack, web, social media and print ads. Most recently their messaging has shifted toward a focus on ingredients and quality with taste as the supporting message.
Consumers have become more aware of and continue to look for products with no preservatives, natural ingredients and GMO information. As a result, food and beverage brand managers will be faced with the challenge of prioritizing their messaging to meet the shifting needs consumers. While addressing this challenge, it’s important to remember the number one reason people buy food, and that’s taste.
Here are several examples of Fleischmann’s Simply Homemade recent marketing efforts that involve, print, social media, PR and celebrity endorsement.
Appearance on Fox & Friends
Facebook – Celebrity Endorsement
Print Ad in Southern Living Magazine