Ad Claims and Temporary Content in the Digital Landscape

Unsubstantiated ad claims in short-term content like Instagram and TikTok can lead to legal repercussions for brands and influencers alike. […]

Learn More >

The ChefsBest Excellence Award: Leveraging Taste on Shelves and Beyond

The ChefsBest Excellence Award is more than a medallion. It’s a trust mark that tells shoppers that the product that […]

Learn More >

Leveraging Taste-Related Ad Claims When Expectations are Low

When CPG marketing leverages taste correctly, food and beverage products in categories with low taste expectations can stand out from […]

Learn More >

Budget Cuts? Here’s How to Make the Most Out of Your CPG Marketing Budget

When your CPG marketing budget get cut, data-informed advertising that emphasizes taste-related claims will help make ad-spend more cost-effective. Current […]

Learn More >

Communicating Quality: Challenging Misconceptions Through Food & Beverage CPG Marketing

Food & beverage CPG marketing that emphasizes a product’s value proposition can help convey quality regardless of price point. The […]

Learn More >

Overcoming the Private Brand Stigma: What Food Retailers Should Know

CPG marketing that leverages private brand food and beverage awards can more easily overcome the private brand stigma. In the […]

Learn More >

Challenging Legacy Food & Beverage Brands through CPG Marketing

Learn how strategic CPG marketing can help new food and beverage brands challenge leading brands. For new or startup companies, […]

Learn More >

Challenging Misconceptions with Private Brand Food & Beverage Awards

For private brands, finding a spot on grocery shelves isn’t nearly as hard as it is for most traditional regional […]

Learn More >

Leveraging Taste Through Food & Beverage Marketing

Taste matters. We know it. You know it. And, most importantly, shoppers know it. In fact, shoppers expect that the […]

Learn More >