The Most Efficient Path to an Advertising Claim
Comparative advertising claims allow brands to differentiate themselves from the competition. However, it’s not as easy as simply saying you […]
Recipe: Hungry Jack Greek Potato Dip
This cool, creamy potato dip with Hungry Jack Mashed Potato Flakes is the perfect addition to your Mother’s Day menu. It’s a […]
3 Steps to Avoid Making False Advertising Claims
In the food and beverage industry, advertising claims, like “All Natural” or “Preferred by Moms 2-to-1” are used profusely. While […]
Recipe: Backyard Burgers with Grape Jelly Caramelized Onions
Adding the sweetness of Welch’s Grape Jelly to your caramelized onions is a clever way kick up the flavor on […]
5 Habits That Affect Your Sense of Taste
For years, cigarette smoking has been linked to a decreased sense of taste. It’s such a detriment that industry leaders […]