New Year, New Marketing Plan

If we can take away one lesson from 2020, it’s the importance of having a flexible marketing plan. Consumer interests can change. Technology is ever-evolving. How much of your marketing plan accounts for market fluxations? As we enter the new year, let us take a look at a few of the biggest trends happening now in marketing:

Infographic from Liana Technologies

2021’s biggest marketing trends are direct reflections of how 2020 has shifted purchasing behaviors. With more people than ever continuing to work from home (as well as stay-at-home orders being extended), digital marketing is key. However, the same old tricks no longer apply. Customers expect more from the brands they want to purchase from. As we stated in our blog about 2021’s Biggest Food Trends, people want to buy products from brands that reflect their personal morals. Potential customers will react positively to marketing that feels more personable and catered to their interests.

Does your 2021 marketing plan reflect these trends? How can you adapt it to appeal to your core customers? To learn how your brand can utilize a ChefsBest Excellence award on package and through digital marketing, contact us today.

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